BRANDING   |   PACKAGING | ILLUSTRATION

Design created for a macaron brand with the intention of conveying joy through vibrant, colorful visuals. The creative process was guided by a close exploration of color, texture, and composition, seeking to capture the lightness and charm of each piece. Through playful arrangements and warm tones, the project brings out a sense of sweetness, familiarity, and simple delight that feels both inviting and genuine.